• ARC Institute

    ARC Institute


    ARC (Artists Raising Consciousness) is a leader and innovator in new media production pertaining to philanthropy with a vision to create awareness and passion for social change. The company was created to advance the awareness of social issues through the creation of films tailored to a specific cause. The goal of these projects is to create new outlets for philanthropic progress; the individual pieces convey the mandate of a given cause through non-traditional 'storytelling'. Billie Mintz (CEO) began ARC in 1999 to identify issues in our society that were not being addressed, by using storytelling as a tool to raise awareness. Filmmakers come together with corporations and charitable organizations on certain humanitarian issues to help heal the community through media and storytelling.

  • MolsonCoors

    MolsonCoors


    John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal in 1786. Today, Molson is one of Canada's oldest consumer brand names and North America's oldest beer brand. Molson has a long-standing tradition of supporting the communities in which it operates - a tradition that dates back to its founder, John Molson, and his commitment to social responsibility and community involvement. Molson believes that actively engaging in responsible and moderate drinking initiatives truly makes a difference in Canadian society. Molson not only encourages responsible drinking, but celebrates it.

  • The Student Life Education Company

    The Student Life Education Company


    The Student Life Education Company is a leader in the promotion of healthy decisions on the use or non-use of alcohol and other health issues. They increase awareness, challenge unhealthy attitudes and provide students and student advisors with resources, training and educational materials. Their motto is "We save the lives of Canadian students."

  • Bristol

    Bristol


    Bristol is Atlantic Canada's leading full-service communications firm. They have been working closely with Molson to develop a program that celebrates the people who choose to make the responsible choice when it comes to alcohol consumption. 'Here's to Responsible Choices' demonstrates Bristol's ability to deliver a distinct message in a way that resonates with young adults.

  • OPP

    OPP


    When it comes to impaired driving, the Ontario Provincial Police (OPP) takes its public safety mandate very seriously. Impaired driving is among the three leading causes of fatal and serious injury collisions. Alcohol reduces a driver's ability to concentrate, react suddenly or judge distances. The OPP's Provincial Traffic Safety Program is a pro-active, sustainable approach directed at these high-risk behaviours. The OPP's Highway Enforcement Team also removes impaired drivers from our roadways through Standard Field Sobriety tests. To learn more, visit www.opp.ca.

  • Arrive Alive DRIVE SOBER

    Arrive Alive DRIVE SOBER


    For more than 20 years, arrive alive DRIVE SOBER® has been organized to increase awareness of impaired driving and prevention strategies. As recommended by layers of research over the years the campaign uses messages, materials, and literature to promote reasonable alternatives to impaired driving: Plan Ahead, Drink Responsibly, Designate a Driver, Call Home, Take a Cab or Stay Overnight.